Surely, I thought, being able to “swipe” through potential prospects prior to meeting them would minimise the agonising tension of rejecting or being rejected face-to-face, and eliminate complete mismatches.Online and app-based dating has changed the way we interact with each other.) Come January, ads for the some of the biggest global dating service brands gradually replace those Guinness ‘White Christmas’ TV spots, while the same companies bombard news outlets with press releases aimed at steering casual daters onto the internet.One such story from this year pinpointed 5 January as the most popular day of the year for internet dating.

Although we are active all over Europe, our Irish site doesn’t allow daters from anywhere else but Ireland.

But of course, not all dating apps are created equal; which is why we've turned to dating coach and relationship expert David Kavanagh as well as our in-house serial dater to give us their verdict on the apps that deserve to take up space on your home screen.

And if you've still feel hesitant about swiping right, more celebrities than you think have used their phones in pursuit of love.

This is part and parcel of their comparatively traditional attitude to relationships: they want commitment and marriage over lust and passion; they value intelligence over looks, and they really know how to show a girl a good time, spending 106 Euros a time entertaining their love interest.

Online Magazine Today in Ireland, there are 1.2 million singles.