Lewis found similar patterns: "Most men (except black men) are unlikely to initiate contact with black women, all men (including Asian men) are unlikely to reply to Asian women, and although women from all racial backgrounds tend to initiate contact with men from the same background, women from all racial backgrounds also disproportionately reply to white men." Ok Cupid, like so many places, is good place to be a white dude.
It received national attention in the United States in 2000 after being featured as the subject of a documentary,
Ok Cupid's Ok Trends blog detailed the prevalence of racial prejudice on its own service back in 2009.
According to the site's internal stats, white males get the most responses to their messages than any other group, and that white, Asian and Hispanic women reply to non-white men less than a quarter of the time.
A new study of racism in Ok Cupid messaging finds a bit of hope in a sea of largely same-race interactions.
He found that people from all racial backgrounds disproportionately contacted users from their same racial background.