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The reach refers to the number of Alexa users who visit a particular site in one day.
Either way, everybody has this goal of achieving financial success.
But, while scoring high with Google may seem to certain business people the only way to make themselves known and thus reaching their goal, there are others that think that a good place in the Alexa ranking system might benefit them just as well. This is a ranking system set by (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits on various Web sites.
Andrew Goodman: Until Hal posts the entire code for the Quality Score algorithm and lets us look at it, prudent marketers should assume this is largely a public relations exercise.
As we know, public relations is not only about what you include, but what you leave out.